by Dr. Khosrow Sobhe www.rugidea.com
The second annual Metro Market Week began on Monday, Sep. 26, 2005 to Friday, Sep. 30, 2005 in New York City and New Jersey. Seventy five companies participated in the event. Unlike any other rug show, these importers and wholesalers held the exhibition in their showrooms and headquarters. The management of the show and the board members were all rug dealers and importers of New York and New Jersey area. MRA, had a participants’ list, which was published in the event’s magazine, on the show’s website, and other trade journals. The show had a 64-page full color professional and informative magazine published by Peter Woodaman, the publisher of Rug Insider magazine.
In the MRA magazine, besides the complete information on all the 77 participants, there were all kinds of information on the New York/New Jersey region attractions, bus and subway system, calendar of events, restaurants, airlines and etc.
Many educational and social events, unique incentives and discounts were available only during the show. Improved transportation in and around the New York/New Jersey region, made the buying experience even more convenient for the visitors. Discounted hotel rooms at leading New York/New Jersey hotels were also provided.
In this year’s Metro Market Week, and on the second day, Sep. 27, 2005, an exciting Gala Dinner, co-sponsored by Architectural Digest magazine hosted more than 500 guests. It included several speeches, prize drawings, and live entertainment with folk Indian music and dance. Pre-registration was required through the website or filling out the registration form. Five pairs of Broadway Show tickets, and thousands of Dollars of cash credit prizes were part of the bonuses which were given away in the dinner gathering.
Many of the visitors were satisfied with the show and believed that they could find rugs that they would not be able to find in other rug exhibitions. They mentioned that in the warehouses and the headquarters, they had more items to select from with a wider variety of items and collections. Besides the work and rug business, New York is always exciting, attractive and where the action is. People love to visit the “Red Apple”!
The exhibitors were also satisfied with the volume of sales they had. They did not have to travel to other cities to set up their booths which would cost them a fortune with the cost of airplane tickets, cargo transportation, workers, hotels and etc. They remained in their offices and showrooms, took care of the everyday job and responded to the customers. Each participant had paid only $3,000 to the MRA to be included in the event. That doesn’t look bad at all!